Saturday, September 20, 2008

Making of Sony Bravia Ad



so beautiful, so natural, inspirational,
pure.

Wednesday, September 17, 2008

"Mr. W"



This advertisement by EPURON GmbH, a subsidiary of Conergy AG, was made in Germany in 2007. It won the top honor for best film advertising spot at the International Advertising Festival in Cannes couple years ago. I like unique advertising which intrigues me with its originality. Its poetic child like playful personification of wind's characteristic awes the audience and make them think twice about wind. I like how they were able to sum up with its emphasis on its usefulness.

Reason for taking this course

I will start from the very beginning.
When I was in high school, I didn't know what I wanted to do. I just though I would do my best and go to a college that will accept me. Just before my sophomore year was about to end, my mom suggest me "why don't you go to an art college?" My mom's friend's daughter had gotten into Art Center in Pasadena for an ID major. She got the insight that ID has a good job filed and suggest me that I should do it.My habit of getting bored easily and quickly has been always with me. However, with art, I've always enjoyed creating art, and it was surprising to know how consistent I was.
I created portfolio pieces and applied to seven different art schools that had ID majors. Out of all the places I've applied, RISD seems to be pretty well known, so I came. I've enjoyed all of my foundation studios, and it was my first semester in RISD when I got to take 3D course for the first time. At that time I liked all drawing, 2D, and 3D equally, but knowing that ID is broad field, I chose ID as my major thinking that I'll figure it out later.
While I was taking ID studios for 2 years, I wasn't happy. I had to explore something else other than ID. I took Babson Studio, and learned that there are people who have different mind set and realized for the first time that i had to communicate differently than how I would usualy do in RISD. I wanted to learn more how business worked, so I took Business for Entrepreneurship course but found out that I wans't too interested in dealing with money even though I knew its essencial in today's society.
I like to help and I am curious being, so I perticipated in ID student rep. department meeting and Student Alliance meeting. Also, contributed in IDSA RISD chapter, for it to become a helpful organization for ID students. I am still serving in both ID student rep and IDSA RISD terasure, I like that I can contribute and the fact that I am surrounded by peers who have same goal to improve the lacking field.
From all of the experience I've gained, I've realized education, organization, business, politic, design, and sustainability, all have basic system structures. With this idea, I've spent few months re-evaluating my goals and values and what I wanted to do in ID. My priority is to help others, and I like to observe. Therefore, I like to work on a project where I can observe and help social problems. With my skill of graphic design, keen obgervation, short understanding of business structure, method of researching, marketing, finding resources, and curiousity to learn about something unknown, I am excited to take this studio, and learn about UN Millenium Goals, USSG, third world country, and study and help non profit organization.

Saturday, September 13, 2008

its open

i have created a blog